Blog
Plan mechanics, commission math and compliance — written for operators, not for recruits.
Showing 37–48 of 63 articles
Business Growth & How-To
Most distributors are paying for tools that duplicate something the company already provides, and missing the one tool that would actually change their results. The list is shorter than the market for it suggests.
MLM Plans
Searches for new MLM plans usually mean one of two things: what plan design has moved recently, or which company launched something this week. The first has a real answer. The second is a question you should be careful about, and this article explains why.
Comparison / 'vs' Content
Two elements of the same promotional mix, good at different things. One persuades expensively and handles objections; the other reaches many people cheaply and measures the result. In direct selling they get performed by two different parties, which is where it gets interesting.
Business Growth & How-To
The phrase covers three unrelated arrangements: ordinary referral networking between agents, brokerage models that pay agents on other agents' production, and property investment schemes that pay for recruitment. Only the last one is dangerous, and it is the one most often described using the first one's language.
Comparison / 'vs' Content
Three terms get used as if they were interchangeable, and only two of them are even about the same industry. This separates direct selling, network marketing and direct marketing, then compares the model to running a conventional business.
Business Growth & How-To
We are asked for a list of binary plan companies regularly and we do not publish one, for a reason worth explaining: which plan a company runs is rarely documented in a citable source, it changes, and a wrong entry has real consequences for the company named.
Concepts & Glossary
Direct marketing is any communication that goes to an identified person and asks for a measurable response. There are about eight channels, each with different economics and different consent rules — and in direct selling, a ninth party involved: the distributor.
Concepts & Glossary
MLM companies are usually classified by product category, which is the least useful way to do it. Classifying by revenue model tells you far more: what the plan has to do, what the software has to hold, and where the company is most likely to run into trouble.
Concepts & Glossary
A downline is everyone below you in the organisation. What that means in money terms depends on three things people rarely separate: which tree you are counting in, whether you are counting levels or generations, and what compression does to the positions in between.
Concepts & Glossary
An MLM party is a hosted sales event where a consultant demonstrates products to a host's guests, and the host is rewarded from the event's total volume. It is the oldest format in direct selling and the only one where the event itself is the unit of account.
Concepts & Glossary
Your upline is everyone above you in the organisation. That definition is accurate and nearly useless, because in most plans there are two chains above you and they are not the same people. This explains which one matters for what.
Concepts & Glossary
Direct selling means selling a product to a consumer away from a fixed retail location, usually through an independent salesperson. That covers a much wider range of businesses than most people expect, including many that have nothing to do with multi-level compensation.
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