MLM Plans
Unilevel MLM Plan: Structure and Payout
The unilevel is the easiest plan to explain and the easiest to underprice. Unlimited width, fixed paid depth, one percentage per level — and a total cost that is several times the number most founders first write down.
The unilevel is the plan family a founder can explain in one sentence: everyone you sponsor goes on your frontline, and you earn a percentage on each level below you down to a set depth. No placement strategy, no legs, no carry-forward, no cycles.
That simplicity is a genuine competitive advantage in recruitment — a distributor who can explain the plan can sell the plan. It also hides the single most common costing error in the industry.
The structure
Width: unlimited. Sponsor three people or three hundred; they all sit on your frontline. There is no overflow, so there is no spillover and no placement decision.
Depth: unlimited structurally, fixed for payout. Your organisation can be twenty levels deep. If the plan pays five levels, you earn on five.
That distinction — structural depth versus paid depth — is the one to keep straight, because it is where compression and generation bonuses attach.
How it pays
One percentage per level, to the paid depth. A representative table:
| Level | Payout |
|---|---|
| 1 | 8% |
| 2 | 6% |
| 3 | 5% |
| 4 | 4% |
| 5 | 3% |
Read that as a cost and the instinct is to add the column: 26%. That is closer than the usual mistake, but it is still not the number, because it assumes each level generates equal volume. Levels further down hold more positions, so they generate disproportionately more of the volume — and each unit of that volume pays every level above it.
The arithmetic that catches people
Take the flat version, 5% per level over five levels, in a structure where every position sponsors four.
| Level | Positions | Uplines paid on this level’s volume |
|---|---|---|
| 1 | 4 | 1 |
| 2 | 16 | 2 |
| 3 | 64 | 3 |
| 4 | 256 | 4 |
| 5 | 1,024 | 5 |
Volume generated at level five pays 5% to each of five uplines — 25% of that volume goes out in commission. Volume at level four pays four times. Because the bulk of positions sit at the deepest paid levels, the weighted total across the whole structure lands near 22.6% of commissionable volume, not 5%.
Add a matching bonus and a rank tier on top and a plan that was sketched as “5% per level” is a 35% plan. This is the specific arithmetic that turns up in year two, when new-position revenue stops masking the ratio.
Run your own width and depth assumptions through the plan calculator. The number you need for a budget is company-wide commission cost as a percentage of volume, not the per-level figure.
Depth is the expensive dial
Extending paid depth from five levels to seven does not add two small increments. It adds the two largest ones, because those levels contain the most positions. In the structure above, levels six and seven would hold 4,096 and 16,384 positions.
If you want to reward deep builders without paying for depth linearly, the two standard tools are:
- Compression — close the gaps left by inactive distributors so qualified uplines are not penalised, without extending the paid depth itself.
- Generation bonuses — pay by generation, where a generation ends at the next rank-qualified leader, so depth becomes a function of leadership rather than a fixed count.
Both are cheaper than adding levels, and both are configuration rather than structure.
Compression, specifically
Dynamic compression is evaluated per commission run, against who qualified in that period. The same tree compresses differently from month to month, which means:
- The compressed tree is a property of the run, not of the account.
- It has to be stored with the run, or you cannot answer “why did level three pay less this month”.
- Re-running a closed period must use that period’s qualification state, not today’s.
This is exactly the reproducibility requirement covered in commission software — and in a unilevel with compression it is not a nice to have, because compression makes every period’s tree different.
When a unilevel is the right choice
- You want the plan to be explainable in one sentence to people with no industry background.
- Your product has real retail demand, so you want commission driven by breadth of selling rather than by placement strategy.
- You would rather have visible, immediate commission cost than a deferred carry-forward liability — which is the trade-off against a binary plan.
And whichever way you go: model the total, at three organisation sizes, before the plan document is written. How percentages, depth, compression and qualification rules are configured is on the compensation plan software page.
Questions operators ask before they switch
Straight answers on plan mechanics, migration risk and compliance. If yours is not here, ask us directly.